Britania Launches Free Sampling Of  New Splash Kachupa

Britania Launches Free Sampling Of New Splash Kachupa

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By Andrew Irumba

Britania Allied Industries Uganda Ltd on Thursday launched a caravan drive in several parts of Kampala, during which they gave out free samples of their new Splash Kachupa to targeted consumers.

Even this Safe Boda guy also enjoyed Splash Kachupa
A Safe Boda rider enjoying Splash Kachupa

Spy Uganda  has learnt that the caravan on Thursday traversed areas of Nakawa, Ntinda, Kamwokya and Katanga, where hundreds of  Ugandans sampled  the newest splash pack on the market. The company’s marketing manager Norah Male in an exclusive Interview with the Spy reporter revealed that the campaign, which is aimed at creating awareness about new Splash Kachupa among all Ugandans, is set to be expanded to cover other parts of the country. “As you know Kampala being the heart of everything, we’ve started the launch in K’la but is spreading across the country. Every corner of the country must taste our new pack then,I know they will buy after enjoying the taste,” she said.

Splash Kachupa team giving out free samples to Ugandans in  Kampala
Splash Kachupa team giving out free samples to lucky Kampalans on Thursday

The Company’s General manager Sales and Marketing Ritesh Rajnikant Sheth revealed that the product will be available in all major shops and supermarkets across the country by end of this week.

Traders in Kampala sipping Splash Kachupa
Traders in Kampala sipping Splash Kachupa

“Our chain of distribution is systematic and very responsive. I believe now that we’ve launched it, by Tuesday next week all major outlets should be able to have it. Our consumers will get it at Shs2500; no more ,no less,” Ritesh said.

Some of the Britania Industries staff giving out free samples of Soda Kachupa
Some of the Britania Industries staff giving out free samples of Soda Kachupa

During the caravan drive, marketers from Britania Uganda give out free Sampling of Splash Kachupa to Ugandans randomly, no conditions and terms attached,just grab one and sip. Splash Kachupa, for now comes in orange, mango and apple flavors.

Time to sip Splash Kachupa
Time to sip Splash Kachupa

Splash Kachupa, which was launched last Friday is to compete  with other bottled soft drinks on the market. This is Britania’s latest addition to its range of various products which include; Yo-Jus, variety of biscuits, Sun-Sip, Top-Up tomato sauce among others.

Time to sip Splash Kachupa
Time to sip Splash Kachupa
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