MTN Group Scoops First Position In Top 10 Most Valuable African Brands

MTN Group Scoops First Position In Top 10 Most Valuable African Brands

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By Spy Uganda

The South African based MTN Group has been named the most valuable African brand in the Brand Finance Africa (BFA) 150 2020 ranking, with a value of US$3.3 billion.

READ ALSO: MultiChoice Uganda partners with MTN To Offer Mobile Money Payment Options For Showmax Customers

Brand value is said to be the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Finance Africa revealed that over the last years, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.

The survey assessed the impact of COVID-19 on the enterprise value of all brands in its survey, compared to their values on January 1, 2020.

READ ALSO: Panic: MTN, Airtel, Stanbic Bank Mobile Money Services Closed After Losing Billions To Hackers

The survey categorized the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth. This was due to the increasingly important role that mobile operators have played in keeping people connected in the time of the pandemic.

In July, Brand Finance named MTN Group the most valuable South African brand, a result of the group’s focus on improving the customer experience for subscribers, as well as uniting 19000 employees around a shared belief adding that everyone deserves the benefits of modern connected life.

READ ALSO: Big-Hearted! MTN Rewards Global Athlete Cheptegei 123Millions, Free Annual Data & Airtime

According to the survey, other top valuable African brands include, Vodacom which scooped the second position, Standard Bank, Absa bank among others.

List Of Top Ten Most Valuable African Brands

Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to more than 260 million customers. We are inspired by our belief that everyone deserves the benefits of modern connected life.

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