By Andrew Irumba
President Yoweri Kaguta Museveni has appointed seasoned broadcaster and media executive Alan Kasujja as the new Executive Director of the Uganda Media Centre. The appointment marks a strategic shift in the government’s communication architecture.
The appointment was communicated through a December 27, 2025 directive addressed to ICT &NG line minister Dr. Chris Bryomunsi Kasujja replaces long-serving government spokesperson Ofwono Opondo, who recently transitioned into parliamentary service.
Kasujja’s elevation brings to the helm of the Uganda Media Centre a journalist whose career spans local, regional, and international media ecosystems. He is widely regarded as one of the most globally exposed communicators ever to assume the role.
Background And Early Media Career
Alan Kasujja’s journalism journey began in Uganda’s vibrant FM radio space. He quickly distinguished himself through articulate delivery, editorial depth, and a strong grasp of public affairs.
He worked at Sanyu FM, one of Uganda’s pioneering private radio stations. He later joined Capital FM Uganda, where his analytical broadcasting style and command of current affairs earned him wide listenership and professional acclaim.
These early years laid the foundation for his transition into regional and international media. They also sharpened his skills in political reporting, audience engagement, and newsroom leadership.
Regional And International Experience
Kasujja later joined Capital FM Kenya. This move expanded his influence within East Africa’s competitive media market.
His work in Nairobi exposed him to cross-border political dynamics, regional integration debates, and multinational media operations.
His career reached international prominence when he joined the British Broadcasting Corporation. He became a respected presenter on BBC World Service programmes, including the flagship Newsday show.
At the BBC, Kasujja covered major global and African political developments. He conducted high-level interviews and operated within one of the world’s most rigorous editorial environments. This experience cemented his reputation as a broadcaster of global standards with deep African insight.
Leadership, Strategic Communications, And Media Ethos
Beyond on-air broadcasting, Kasujja is widely regarded for his strategic understanding of media systems, narrative framing, and public communication in politically sensitive contexts.
His career reflects a balance between journalistic independence and institutional communication. This is considered a critical asset as the Uganda Media Centre navigates an era of rapid digital transformation, heightened public scrutiny, and evolving information warfare.
As Executive Director, Kasujja is expected to spearhead government communications. He is also expected to modernise content delivery, strengthen inter-agency messaging, and enhance Uganda’s domestic and international media image using his decades of experience.
Significance Of The Appointment
Kasujja’s appointment signals President Museveni’s preference for professionalised and globally attuned communication leadership. This comes at a time when information management has become central to governance, diplomacy, and national security.
Replacing Ofwono Opondo, a combative and politically assertive spokesperson, Kasujja is widely seen as a more measured and technocratic communicator. He is expected to emphasise credibility, coherence, and strategic messaging over confrontation.
With his blend of local grounding and international exposure, Alan Kasujja enters the Uganda Media Centre at a critical juncture. He carries expectations to redefine how government communicates with citizens, the region, and the wider international community. We wish you well, Kasujja here at TheSpy.
