By Spy Uganda
Kampala: In Africa, sports are more than just games, they’re a shared language, a source of pride, and a powerful uniting force. And this year, one voice stood out for reigniting that love and excitement for sports among Uganda’s younger audiences, Nicole Apio, Sports Reporter and Host of #NBSFanZone on NBS Sport.
At the Pulse Influencer Awards, Nicole was named Sports Influencer of the Year, a recognition of her unmatched energy, passion, and commitment to telling sports stories that connect deeply with fans across the country.
Nicole’s presence on screen has redefined what it means to be a sports journalist. Her vibrant storytelling, fearless reporting, and authentic fan engagement continue to inspire a new generation, especially young women, to step confidently into sports media.
Accepting her award, Nicole shared an emotional reflection:
“This award isn’t just mine. It belongs to every young woman who ever stood on the sidelines with a microphone in her hand — heart racing, voice shaking, but determined to be heard.”
As the “queen of sports content,” Nicole’s win not only celebrates her individual excellence but also symbolizes progress for women in sports journalism across Uganda. Through her work on NBS Sport, she continues to prove that sports storytelling is as much about passion and voice as it is about the game itself.
