By Spy Uganda
Uganda’s broadcast industry has entered a critical phase following concerns raised by the National Association of Broadcasters (NAB) and an appeal filed by NBS Television against a directive by the Uganda Communications Commission (UCC) restricting the use of split-screen broadcasting.
In separate submissions to the regulator, broadcasters argue that the UCC decision threatens editorial independence, undermines innovation in television production, and could negatively impact audience engagement and commercial sustainability within the media sector.
Split-screen broadcasting, widely used locally and internationally, allows broadcasters to present live content alongside breaking news, public alerts, sign language interpretation, or commercial messages. Media houses argue that the format enhances information delivery without compromising content standards or public interest obligations.
NBS Television, in its appeal, contends that the UCC directive was issued without sufficient consultation with industry stakeholders and lacks clear legal grounding within existing broadcasting regulations. The station argues that the restriction places unnecessary limitations on editorial discretion and modern broadcasting practices, especially in a fast-evolving digital media environment.
The National Association of Broadcasters has echoed similar concerns, warning that the directive could set a troubling precedent for regulatory overreach. NAB maintains that broadcasters should be allowed reasonable flexibility to adopt formats that improve content accessibility, competitiveness, and financial viability, provided they adhere to ethical and professional standards.
Broadcasters further argue that split-screen broadcasting has played a critical role in disseminating public information during elections, national addresses, emergencies, and breaking news events. They caution that limiting such tools may reduce the effectiveness of television as a platform for timely and comprehensive public communication.
The appeal and industry submissions also highlight the potential economic impact of the decision, noting that advertising revenue generated through split-screen formats supports newsroom operations, employment, and local content production.
UCC has yet to publicly respond to the appeal, but the matter is expected to prompt further engagement between the regulator and industry players as both sides seek a balance between regulation, innovation, and media freedom.
As the process unfolds, media stakeholders are calling for dialogue and collaboration to ensure that Uganda’s broadcasting sector continues to grow in a manner that is professional, competitive, and responsive to the needs of audiences in a rapidly changing media landscape.
CONCERNS REGARDING UCC DECISION ON SPLIT SCREEN-NAB NBS APPEAL AGAINST UCC DECISION ON SPLIT SCREEN.
