By Spy Uganda
Kampala: How many platforms do you use to consume content in a single day? You might start your morning scrolling through X or TikTok, listen to the radio on your commute, stream a live update during lunch, and catch the evening news on television or your phone.
In an era where audiences are constantly on the move and information travels at lightning speed, NBS TV has positioned itself as the station that truly understands where Ugandans are and how they consume news. Uganda’s leading current affairs broadcaster has embraced a multi-platform strategy, ensuring that every Ugandan can access credible, timely, and engaging information through their preferred channels.
As the 2026 general elections approach, NBS TV is gearing up to provide comprehensive, real-time coverage, from presidential campaigns and nominations to current affairs, human interest features, and community-driven stories, all seamlessly delivered across its diverse platforms.
“At Next Media, our continued commitment is to provide 360° value to our audiences,” says Danze Edwin John, Head of Marketing at Next Com. “We share information, insights, and conversations across TV, radio, the internet, AfroMobile, and social media platforms: TikTok, X, Instagram, and beyond because we know there are communities everywhere, and each deserves to be served in the most relevant and relatable ways.”
This 360° content ecosystem allows NBS TV to reach viewers wherever they are whether watching NBS Live at 9 on television, streaming live via AfroMobile, or catching quick, informative clips on TikTok and YouTube.
Recognising the growing influence of Gen Z, who primarily consume news online, NBS TV has developed innovative, digital-first formats such as the Gen Z Breakdown. These bite-sized, visual explainers simplify complex topics from elections and governance to social issues making them engaging and accessible to younger audiences.
This unapologetic multi-platform approach has cemented NBS TV’s position as a trailblazer in modern broadcasting one that informs to transform by meeting audiences in their comfort zones, in their languages, and on the screens they use most.
So, whether you’re a TV loyalist, a podcast listener, or a TikTok scroller, one thing remains true: wherever you are, NBS TV is there too.
