By Andrew Irumba
Kampala: As a way of remaining at the top of their game, and making their products more available and affordable for consumers, Ntinda based Britania Allied Industries Uganda Ltd has unveiled a new packaging of splash known as SPLASH KACHUPA.
Unlike their trade mark packaging done in Tetra packs, the new Splash Kachupa comes in (PET) bottle of 400Mls.
According to market pundits our reporter randomly interviewed as soon as it hit market, Britania has launched PET bottled Splash to eat into the market that Coca-Cola’s Minute Maid and imported Afia juices have been enjoying with ease. “These guys are going to give them a run for their money, remember Splash is a pioneer natural fruit juice brand every house hold resonates well fast,” one researcher commented.
Splash Kachupa comes in flavors of mango, orange and Apple although others like pineapple, Passion, Fruit cocktail among others are yet to be introduced.
However, apart from Splash Kachupa, Britania also manufactures a wide range of other products which include; Yo-Jus, variety of biscuits, Sun-Sip, Top-Up tomato sauce among others.
According to the company’s General manager Sales and Marketing Ritesh Rajnikant Sheth, the product would be available in all major shops and super markets across the country by Tuesday next week. “Our chain of distribution is systematic and very responsive, I believe now that we’ve launched it, by Tuesday next week all major outlets should be able to have it. Our consumers will get it at Shs 2500/-,no more no less,” he said.
